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Privacy

 

Through our websites, we will not collect any personal data about you (e.g., your name, address, phone number or email address), unless you voluntarily choose to provide us with it (e.g., by registration, survey), or have consented to the same, or unless otherwise permitted by applicable laws and regulations regarding the protection of your information.

When you visit our website, we may store information relating to how the site was accessed (date, time, pages viewed). This is not personal data, but it is anonymized nevertheless. The information is used solely for statistical purposes. It will not be passed on to third parties for either commercial or non-commercial use.

If a contractual relationship is to be established, drawn up or modified, or if you make an inquiry of us, we will collect, use, and store your personal data (master data) insofar as this is required to enable you to use the web offering (usage data), taking retention periods according to fiscal and commercial law into account. We may disclose this information in response to a judicial or official instruction.

Please expressly note that the transfer of data over the Internet (e.g., via e-mail communications) is inherently insecure and cannot be fully protected against third-party access.

Disclosure, deletion, blocking

You have the right, at any time and at no cost, to view information about the personal data we have stored on you, its origin and recipients, as well as why we need to process it; you also have the right to have this data corrected, blocked or deleted. You can contact us at the address given under "Legal information" at any time if you have questions about this or any other matters related to personal data.

Google Analytics

For purposes of measuring reach and analyzing your user behavior, as well as of evaluating and improving the Website, the web analytics service Google Analytics of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”) is used on the Website. Google Analytics is not activated until you have given your consent in the category “Analysis” under “Privacy settings”. Any data processing by Google Analytics is undertaken on the basis of Art. 6(1) (a) GDPR, § 25 (1) sentence 1 of the Telecommunications Telemedia Data Protection Act.

The service deploys cookies that allow your user behavior to be analyzed. During your visit to the Website, the following information may be collected: start of session, initial visit to Website, pages visited, interaction with Website (click/scroll path), internal search queries, clicks on external links, videos viewed, files downloaded, ads viewed and clicked, language setting. In addition, Google Analytics gathers the technical communication data mentioned in Section 4.1, including your IP address.

To facilitate an evaluation by Google Analytics, we have appended so-called UTM parameters to the addresses (URLs) of individual pages of the Website. These UTM parameters indicate the referrer source of the visit to the Website, the advertising medium used (e.g., ads on other Internet pages, email newsletters, social media) as well as the nature and content of the advertising campaign.

The information generated about your use of the Website are typically transmitted to, and stored and processed on, a U.S. server. However, with the IP anonymization on the Website activated, Google will first truncate your IP address within EU member states or other signatories of the European Economic Area (EEA) Agreement. Only by way of exception will the full IP address be transmitted to a Google server in the U.S. and be truncated there. Google will use this information to evaluate your use of the Website, to compile reports about your activities on the Website and to provide other services to us in connection with the use of the Website and the Internet. This may result in the creation of pseudonymous user profiles for users based on the data so processed.

You may deactivate your consent at any time under “Privacy settings.” And you may put a stop to cookie-based data processing as part of Google Analytics using any of the following options:

  • You prevent Google’s cookies from being stored by adjusting your browser settings accordingly; we shall note, however, that if you do so, some of the functions of the Website may not be available to you to their full extent.

  • You can also prevent Google from receiving and processing the data generated by the cookies about your use of the Website (which include your IP address) by downloading and installing the browser plug-in available here: Download-Seite für das Browser-Add-on zur Deaktivierung von Google Analytics .

 

We also use the Google Signals function with Google Analytics on our website, also with activation of IP anonymization. We receive statistics without personal data via Google Signals. If you have activated ads personalization in your Google account and your devices are linked to your Google account, Google can analyze your usage behavior across devices and generate reports. You can change the ads personalization settings in your Google Account to prevent cross-device tracking, Eingeblendete Werbung direkt über Anzeigen verwalten - Mein Anzeigen-Center-Hilfe .

 

For additional information about the terms of use of Google Analytics, please visit Terms of Service | Google Analytics – Google ; about Google Signals visit [UA] Activate Google signals - Analytics Help , for more information about data protection, please visit Wie wir Daten von Websites oder Apps verwenden, auf bzw. in denen unsere Dienste genutzt werden – Datenschutzerklärung & Nutzungsbedingungen – Google ; Google’s data protection policy is found here: Privacy Policy – Privacy & Terms – Google .

 

Google Ads

In order to enhance user experience and support the provision of free content on our website, we may utilize Google Ads, a third-party advertising service provided by Google Inc. Google Ads uses cookies to display personalized advertisements based on users' interests and browsing behavior. These cookies collect non-personally identifiable information, such as the pages visited, the duration of visits, and the interactions with ads. While we strive to ensure the relevance of ads, users have the option to manage their ad preferences and control the information used for ad personalization through Google's Ad Settings. It is important to note that our website does not have direct control over the data collected by Google Ads. For more information on how Google Ads handles user data, we recommend reviewing Google's Privacy Policy. By continuing to use our website, users consent to the use of Google Ads and the processing of their data in accordance with Google's policies.

Facebook

Plugins provided by the Facebook social networking site (Facebook Inc., 1601 Willow Road, Menlo Park, California, 94025, USA) are embedded in our website. These Facebook plugins are identifiable by the Facebook logo or the Like button on our site. See here for an overview of Facebook plugins: http://developers.facebook.com/docs/plugins/.

When you visit one of our pages, the plugin establishes a direct connection between your browser and the Facebook server. Thus, Facebook receives information that you (your IP address) have visited our website. If you click the Facebook Like button while logged in to your Facebook account, you can link content from our pages to your Facebook profile. This enables Facebook to associate your visit to our website with your user account. Please note that we, as the provider of the web pages, receive no information as to the content of the data submitted or how it is used by Facebook. For further information, see Facebook's privacy policy at http://facebook.com/policy.php.

If you do not want Facebook to associate your visit to our website with your Facebook account, please log out of Facebook.

 

Twitter

Twitter functions are embedded in our website. These functions are provided by Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA. When you use Twitter and the retweet function, the web pages you have visited are linked to your Twitter account and published to other users. This also involves transferring data to Twitter.

Please note that we, as the provider of the web pages, receive no information as to the content of the data submitted or how it is used by Twitter. For further information, see Twitter's privacy policy at http://twitter.com/privacy.

You can change your data privacy settings in your Twitter account settings at http://twitter.com/account/settings.

 

LinkedIn

We use plugins provided by the LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA on our website. When you open a page of our website that contains a social plugin after that plugin has been activated, your browser establishes a direct connection with the LinkedIn servers. LinkedIn sends the content of the plugin direct to your browser and embeds it in the page. Thus LinkedIn directly receives the information that your browser has opened the corresponding page of our website, even if you do not have a profile with that social network or are not currently logged in. This information is transferred direct to a server in the USA and stored there. If you are also logged in to LinkedIn at the time, LinkedIn can directly associate the visit to our website with your LinkedIn profile. If you interact with the plugins, by clicking the LinkedIn Recommend button, for example, the corresponding information is again transferred direct to the LinkedIn servers and stored there. This information is published within the network and displayed to your contacts there. We, as the provider of a website, receive no information from LinkedIn as to the content, scope or purpose of the data collected via the social plugin, nor as to how it is further processed or used. For further information and settings you can use to protect your privacy, please see LinkedIn's data privacy policy:
https://www.linkedin.com/legal/privacy-policy If you do not want LinkedIn to directly associate the data collected via our website with your profile in the social network, please log out of LinkedIn before visiting our website.